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Free essay on Free Essay on Tata Nano found Singapore Informatics & Business Management procreation Ltd. [pic] MARKETING The earths Cheapest Car Tata Nano outlook bod: LE TRAN DANG NGOC NCC Candidate Number: Examination Cycle: expose 2010 TABBLE OF CONTENTS partitioning 1: ECONOMY price system OF TATA NANO3 design4 The determine scheme and why it is chosen4 Positives of economy strategy6 Negatives of economy strategy7 SECTION 2: PRICING STRATEGY OF THE NANO IN EUROPE8 Introduction9 Why Tata should choose the penetration strategy9 Advantages of penetration strategy10 The pricing strategy matrix12 Where Tata should use this strategy in Europe13 SECTION 3: DRAWBACKS AND REPERCUSSIONS OF CHARGING LOW PRICE15 SECTION 4: THE LAUNCH OF TATA NANO IN EUROPE AND THE USA18 merchandise analysis19 Product analysis23 Conclusion24 How Tata should specify the Nano25 REFERENCES26 SECTION 1: ECONOMY PRICING STRATEGY OF TATA NANO Introduction: Tata Group is the largest private corporate separate in India and has been recognised as one of the most prize companies in the world. With a range of company divisions spanning every apt market, Tatas force division has become a reputable leader in commercial vehicles segment. In January 2008, Tata Motors unveiled its masss Car, the urban sporty mover Tata Nano, which India and the world submit been looking away to. The Nano brings the comfort and safety of a gondola within the collide with of thousands of families, because it is a super-low cost entry to a class of Indian consumers who cannot afford a gondola car for 5,000 U.S dollars the terminal price at that time. Thus, it is called the one lakh car which averages 100,000 rupees or approximately £1,500. The car is expected toIf you want to get a full essay, severalise it on our website: OrderEssay.net

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