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Tuesday, February 4, 2014

Mkt522 - Final Project

1.0 Executive Summary eGate Solutions Inc. (EGS) is preparing to launch a new onboard sales resultant role, the Onboard Travelers Shoppe employment (OTSA), into the well-established onboard retail foodstuff. The OTSA solution asserts unique state-of-the-art solutions that authentic competitors who offer onboard or mobile point of sale solutions do non offer. EGS is targeting the change of location diligence segment and can coincide into the change of location consumer market segment. EGS ordain take value of new engineering advancements to form a new silky onboard sales shape for flight attendants, while similarly placing much control into the travel consumers hands. 2.0 Situation Analysis Onboard retail POS solutions are a perpetual need for the travel patience and the traveling consumers. EGS is one of a few providers of onboard retail POS solution companies in the airline business. The competition is great from other onboard POS providers and i s of all time increasing because of the ever-growing mobile POS providers. The discrimination with EGS new OTSA product and serve is we have put nearly carful thought into creating a holistic approach to making the onboard pass easier for all segments of the traveling customary and the travel attendants onboard aircrafts and trains. 2.1 Market Summary EGS market consists of the large distance travel industry, such as airlines, cruise lines, and trains. In addition to the travel industry, EGS can also click the traveling consumers market segment. The starting line and main marketing digest for the first 18 months allow be the biggest customers, the airline industry users. Thereafter, EGS will move into the growing the train industry and thus hear to move into the cruise line industry. Customers will be sufficient to select different packages that will have a hail of different customer solutions such as line Management, distributor point of Sale Payment Systems, and Pre-boarding Ordering. In add! ition, the OTSA solution will also include integration...If you want to get a to the full essay, baseball club it on our website: OrderEssay.net

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