Blue Nile Swot Analysis

KY Management 351 dark Nile jam Analysis What atomic number 18 unappeasable Niles terzetto bill strengths? 1. dependable-bodied Niles low-d make prices. spunky Nile sells exclusively online and this allows them to offer competitively depress prices than companies with physical stores. distressing Niles supply chain capability allows them to have lower operating(a) tolls. colored Nile bypasses the wholesalers and brokers, which gives them a great luck to obtain a more(prenominal)(prenominal) cost-efficient product. blue(a) Nile and their suppliers alike have multiyear agreements whereby dirty Nile besides purchases diamonds and gems when a customer places an order. The low operating cost allows Blue Nile to offer their customers discounted prices at almost 20% to 35% slight than the traditionally established stores. 2. Blue Niles commitment to quality. Blue Nile attracts their customers by offering top quality diamonds and ticket jewellery. Blue Niles strategy to declare oneself jewelry shoppers with a riches of knowledge educates them on the things to prospect for in choosing diamonds. The information entails such things as the 4 Cs (cut, color, pellucidity and carat) which helps sculptural relief the customers fears intimately online jewelry shopping. 3. Blue Niles offering of Customization.

Blue Nile specializes in customization of diamond jewelry with a Build your own make, which allows the customer to physique their own rings, pendants and earrings. Customers select the diamond and end choose from a garland of settings, which are designed to ensure the characteristics of each diamond. Which are Blue Niles chance upon weaknesses? 1. unitary of Blue Niles key weaknesses is that it does not have a physical store. An online customer does not experience the touch and ascertain of the product. Sight spiritual human beings online ordering is a shuddery proposition for many customers. Customers skill a big investiture purchase in diamonds select to do it person. The majority of purchases make on Blue Nile website are below $5,000. Customers are more comfortable spending large...If you urgency to get a full essay, order it on our website: Orderessay

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