Business Internet Model Proposal for Coffee Company

PROPOSAL FOR CAFFEBENE presentation Contents active bon ton draw a bead on Plan of Action Bene?ts Budget Schedule Our team interlock Business case Team 5 SUNGKYUNKWAN UNIVERSITY About Company Caffebene In 2008 Cafe Benes CEO Kim Seon Kwon, opened its ?rst coffee arrest with visions of introducing the European coffee culture to Korean citizens. Caffe Bene has a precious atmosphere for individuals, providing a setting where people can transcend time working, studying, or just chit chatting. Its vision has non been just now providing gourmet coffee. Rather, it wanted to become ?the place? for its consumers with its change snug interiors and their friendly employees. Caffe bene has implemented innovative ideas for the menu and gain highly-developed Caffe Bene to make it distinct and different. The CEO of Caffe Bene is not wholly managing this integrity company, but also managing other dining businesses as well. The proprie tor wisely drew several international contracts to volunteer Caffe Bene products to places give c are hospitals, and schools, in order to increase revenue. Caffe Bene has adopted a globose strategy where it offers standardized products, while strategic and direct decisions are almost(prenominal)ly made at the mother company.

Internet Business perplex Team 5 SUNGKYUNKWAN UNIVERSITY About Company SWOT compendium Strengths substantiating brand image Well localized menus Employee-based integrated culture Weaknesses Insuf?cient forwarding No difference from other companies Inef?cient exploit of stores Opportunities Potential offshoot of the market Rapid growth of IT constancy Can be the ?rst-mover of I! T-based service in coffee application Threats Establishment of new brands of existing giant multinationals The rapid expanding upon of small coffee shops with funky priced drinks Internet Business Model Team 5 SUNGKYUNKWAN UNIVERSITY About Company The Number of Stores Caffebene had the most number of stores which are 660 in 2011. Starbucks had 360...If you want to get a full essay, order it on our website: OrderEssay.net

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