Essays on Terms

terms Adaptive marketing Marketing process in which the marketer continually revises the proceeds offering to satisfy private customer demands. Advertiser A person or organization, that initiates the bare process. In-house agency An agency with an advertiser organization that per dusts all the tasks an extracurricular agency would provide for the advertiser. Integrated marketing communication (IMC) The form of unifying all the marketing communication efforts so they aerate a consistent, persuasive means to tar submit.

Mass customization A convergence development process that relies on flexible manufacturing to customize products for sel ect markets or individuals. Media The channels of communication that carry the ad message to target audiences. Target market The market segments that the marketer wants to barter in a product too. Unique selling proposal (USP) A benefit statement about a hold that is both unique to the product and important to the use...If you want to get a full essay, order it on our website: OrderEssay.net

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